Final Evaluation of the European Union Policy Outreach Programme Indonesia (EUPOP Indonesia)

This report evaluates the EU Policy Outreach Programme Indonesia (EUPOP) and assesses results, management and learning using OECD-DAC criteria plus EU added value and coherence. It aims to inform improvements to future EU public diplomacy tools.

EUPOP Indonesia aimed to strengthen the EU’s engagement with Indonesian audiences and improve visibility and perceptions of the EU and its policies. It targeted five groups (KOLs, youth, government officials, media/multipliers and the wider public) across key themes: climate/environment, higher education and research, trade and investment, culture/media, and human rights/democracy. The evaluation combined document review with KIIs/FGDs involving 44 informants and assessed relevance, coherence, effectiveness, efficiency, impact, sustainability, EU added value and cross-cutting issues.

EUPOP was relevant and helped the EU Delegation reach audiences beyond traditional channels, but lacked a clear overarching communications strategy and often relied on generic messaging, particularly on sensitive topics. Coherence with other EU projects was limited, missing opportunities to link EU policies to concrete EU-funded actions, while coordination with some Member States worked better for flagship activities. Outreach was broad (e.g. 436 events and strong social media reach), though results were partly inflated by paid views and weak analytics. Monitoring and reporting were average and activity-focused, with outcome data collected late and with limited robustness. Efficiency improved in Phase 2 following the shift to a lean core team. Gender efforts focused mainly on balance, while climate and environment were well integrated.